FAW Group reported a robust start in 2025, with January vehicle deliveries reaching 260,000 units, with NEV sales rising 18% year-on-year. FAW Group’s proprietary brands, including Hongqi, Jiefang and Bestune, demonstrated strong growth momentum, while its joint ventures, FAW-Volkswagen and FAW Toyota, also performed exceptionally well in the market. The multi-brand synergy has enabled FAW Group to secure a promising year ahead.
Hongqi brand sold 43,011 vehicles in January, marking a 7.3% year-on-year increase and reaching a record-high market share. In 2025, Hongqi will focus on customer-centric approach, strengthen its brand leadership, consolidate its dominance in traditional oil-fueled vehicles, accelerate the transition to hybrid models, and restructure its NEV marketing strategy. Additionally, Hongqi will enhance its premium Golden Sunflower brand, improve service guarantees, deepen systemic transformation, and refine personnel capabilities to ensure the steady implementation of its marketing strategies.
Bestune achieved sales of 13,655 vehicles in January, a year-on-year increase of 34%, with NEV sales reaching 10,005 units, accounting for a penetration rate of over 73%. As 2025 marks the launch year of Yueyi product series, Bestune plans to sharpen its product positioning to better align with the needs of target customers, embody the concept of "Enjoying Life, Enjoying Travel", aiming to create a buzz around its products and expand its NEV market presence.
FAW-Volkswagen recorded 140,400 retail sales in January, with its fuel-powered vehicle sales outperforming the market. The Audi brand also achieved a positive year-on-year growth in retail sales. In 2025, FAW-Volkswagen will continue to make breakthroughs in product, technology, operation and marketing. The company plans to stabilize its fuel-powered vehicle business, accelerate its electrification strategy, and explore opportunities in overseas markets. Over the next 20 months, its three brands - Volkswagen, Audi and Jetta, will launch 19 new models, backed by seven R&D bases and an annual R&D investment exceeding 18 billion yuan, which all aimed at creating greater value for customers.
FAW Toyota sold 60,032 vehicles in January, achieving positive year-on-year growth in market share. In 2025, FAW Toyota will focus on marketing innovation and quality improvement, enhance its five key development drivers, including deepening reforms, strengthening products, boosting capabilities, stabilizing foundation and Party building.
Faced with severe challenges such as accelerating industry transformation and highly competitive auto market, FAW Group firmly undertakes the important missions as a central enterprise, focusing on green development and digital transformation, accelerating new industrialization and the cultivation of new quality productive forces, and the construction of a modern automotive industry system has shown initial results, with strategic transformation and high-quality development achieving new progress and accomplishments.
FAW is a leading global manufacturer of quality passenger cars, trucks, and buses. Established in 1953, the company is China’s oldest and largest automotive group. Annual sales exceed three million units.
| Editor: Duying
| Initial Review Chen Duohua
| Second Review: Liu Shumei
| Final Review: Li Xiang